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Content Strategy for the Web by Kristina Halvorson
Content Strategy for the Web Kristina Halvorson ebook
Format: pdf
Page: 135
ISBN: 0321620062, 9780321620064
Publisher: New Riders Press
It's All About the Text, Baby Text is everywhere. We search for it in articles, blog posts, product descriptions, reviews, and more. Kristina Halvorson – Content Strategy for the Web. Kristina Halvorson's book quickly became the go-to source when it came out 2009. David McGillivray and the Big Lottery Fund Scotland to develop the web platform and social media content strategy for the Celebrate funding programme for the Glasgow 2014 Commonwealth Games. Journalism needs more content strategists, particularly strategists with training or experience as a journalist. I chatted with Paul Biederman, design expert and social media friend about his take on visual and our content strategies. There are many misconceptions about what this role is in its entirety. Over the past few years the phrase "content strategy" has been popping up more and more in discussions about the web and other interactive media. With some creativity, a strategy, and commitment, you can master the art and science of content marketing. If you're accountable for creating content for marketing and sales I encourage you to immediately get copies of Kristina Halvorson's Content Strategy for the Web for everyone on your team. You're a web professional: a designer, developer, information architect, or strategist. Today, most of the content on the web is text. The second edition (2012) updates this with new case studies, examples and more. All of the invaluable information that she shared in the first edition is included with numerous new examples. More and more, the platforms are catering to this and the way people like to engage. Paul shares his expertise in his interview and in the Slideshare he prepared to add even more value to his If you look across the web and especially on the social platforms, you will see that people love sharing pictures and meme-style images!
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